Website blogs are a popular content vehicle for the arts and cultural sector. And for performing arts organisations, the blogging context is fairly unique
But should we default to having a blog just because the option is there? What does an effective blog look like? These are questions we’ve discussed a lot with our clients over the years and have served as a basis for an expanded piece of research conducted by our content strategist Zosia (for this research we’ve focused solely on performing arts organisations).
In this webinar, Zosia will be taking you through the key findings, insights and recommendations from this research. Explaining how she analysed blog data from 30 performing arts organisations across the UK and the USA, Zosia will share the trends, similarities and differences she discovered.
From blog name, navigation and traffic, frequency of posting and length of blog to filtering, content topic, and how users find your blog (and what they do next) – you’ll hear it all!
