A practical session on using data and insights to optimise your marketing campaigns.
Knowledge and understanding of your target groups helps you determine the most effective marketing strategies and communications channels to reach them. Data and analytics can then also be made use of to monitor the response, and adapt your tactics in the future.
The session will cover use of email marketing and social media, media buying, content creation and use the insights from Audience Spectrum and the Cultural Participation Monitor to describe different groups’ use of digital media for engaging with culture.
The session will include how to make your platforms and content work harder and your campaign planning more efficient, as you learn what’s working and why.
