Disconnected Bodies

Pablo Colella: Innovative Arts Marketing, Audience Engagement & Psychology Consultant

Disconnected Bodies Ltd / Arts Audience Insights CIC

Expert in Innovative Arts Marketing. Audience Engagement & Psychology Consultant. Increasing access to the arts through public and placemaking projects.

I work to increase access to the arts for traditionally unengaged, underrepresented and discriminated audiences.

• As Director and Lead Consultant of Disconnected Bodies Ltd, I support arts/culture professionals with the audience engagement challenges they are facing through overarching advice and practical engagement or arts marketing planning support. 
• As Director of Arts Audience Insights CIC, I partner with arts organisations, in conjunction with community groups and charities, to conduct psychographic research into an audience’s participation with the arts.

I look to ultimately widen, deepen, and democratise arts participation, enabling more people to access brilliant arts experiences – allowing stories to be shared and communities to be built. One of the most effective means of doing this is through outdoor, public and placemaking projects that utilize non-traditional arts venues; often removing barriers of uncertainty by presenting an offer in a familiar and well-frequented public space. 

The Importance of Understanding Audience Psychology

• Understanding the psychological make-up of an audience is essential in ensuring audience engagement moves past the limitations of arts marketing. ​

• Dissection of the psychological needs and preferences of the audience allows for appreciation of any personal, situational, cultural, institutional and historical factors that may be influencing an audience’s willingness to engage.

As the only audience engagement consultant to place such heavy emphasis on psychology, I align psychographic considerations to effectively reach and connect with an audience segment; informing the building of cultural experiences so the public receives maximum value from the work. 

Services

Audience Engagement Road Map

Providing medium to large organisations with arts marketing and audience engagement planning that formally organises the identification and exploration of intended audiences. The objective is to provide insight and guidance for those seeking to develop the audience engagement aspect of their work. 

Audience Profiling

A structured overview document that provides you with an accessible introduction to audience identification and planning. Designed to be user-friendly, the document is easily understood and is the ideal first step in ensuring a project reaches its intended audience. Can also be used as supporting documentation for project grants of up to £100,000.

Audience Engagement Consultancy Clinic

A straightforward conversation that takes the uncertainty out of audience engagement and supports you to identify, explore, understand or reach your intended audience. 

Public Engagement Strengthening for rejected project grants

Section re-write and supporting documentation to strengthen project grant applications that have been rejected due to public engagement sections being ‘comparatively weaker’.

Artist Grant Consultancy Clinic

Best for one-off or short-term support for DYCP applications or similar.

Past Clients, Projects and Partnerships

• Creative Europe
• British Council
• Arts Council England
• Circus Factory, Ireland
• Artquest
• Artist-Run Alliance
• Creative United
• University of the Arts London
• Arts Emergency
• Creative Access
• Social Art Network

• Disconnected Bodies Ltd
• Arts Audience Insights CIC