101 Webinar series: What is Audience Data Collection and why do you need it?
We’re going back to basics with our 101 series of short webinars introducing topics that our Tech Champions can help you with.
Have you always wondered how audience research actually works? Do you want to find out how researchers decide which questions to ask? And are you curious how it helps you to grow your audience?
If you answered yes to any of these questions, then this session is for you!
In this 30 minute webinar, Digital Culture Network Tech Champion for Audience Data Collection Jack Roscoe will share his experience in audience research, show where audience data collection and research fits in an organisation’s strategy, and how organisations can utilise it to its full potential.
This session will be useful to anyone who wants to understand what audience data collection looks like, and why it’s important.
This webinar will be live captioned and you will receive a copy of the presentation slides in advance. If there is another way we can make it easier for you to access this webinar, please let us know upon booking or get in touch at digitalnetwork@artscouncil.org.uk. We ask you to give a minimum of 10 days’ notice where possible.
What level is it?
Beginner: This session will be useful to anyone who wants to understand what audience data collection looks like, and why it’s important.
What type of webinar is it?
Instructional format with presentation slides. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.
Can I book a place?
This webinar is presented as part of a funded programme for creative and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.
