Act Green is a new sector wide survey delivered by the Insights Alliance and sponsored by pointOne, with the goal of understanding audience attitudes towards the role of cultural organisations and their audiences in tackling the climate crisis.

Act Green is designed to help cultural organisations to:

  • Understand the ways in which audiences think cultural organisations should be reacting to the climate crisis
  • Discover how different audience groups view the role of organisations
  • Develop impactful ways to communicate with different audience groups and improve audience engagement with sustainability
  • Shape strategies for how best to involve audiences in sustainability initiatives

With sponsorship from pointOne, Act Green is FREE for cultural organisations in the UK to take part.

You will have access to your own results in real time and be contributing to a national benchmark, helping to develop a picture of cultural audiences across the UK and their views on sustainability and the climate crisis.

The survey will be open for three weeks from 9 – 29 May. After that there will be a webinar to discuss the findings.

Read more and register your organisation: Act Green Survey