Indigo Culture Restart Experience Surveys

What are the pre and post-visit experience surveys?

These pre and post-visit surveys are designed to capture audience and visitor sentiment before and after attending a cultural experience. They are for cultural organisations that are starting to hold socially distanced events, performances and exhibitions and will help to:

• assess success of safety measures and messaging, and understand likely reattendance based on experience
• measure movement in customer confidence levels as a result of attending
• respond to issues which would drive negative word of mouth or reduce reattendance
• reassure customers and facilitate open communication

What types of organisations is it designed for?

It is designed to be used by any kind of cultural organisation currently offering audiences a live in-person cultural experience – including theatres, museums, visitor attractions, touring companies, arts centres and many more.

When do we need to send out the survey?

We recommend that you send your pre-visit survey in the week running up to the event, and the post-visit should ideally be sent the day after the visit.
We know that many organisations will already be using their own post-event surveys. The Culture Restart experience survey is designed to be used for approximately the first month or six weeks that you run events to gather specific data on customer confidence about returning, and will allow you to benchmark your results against others in the sector. We suggest your return to regular post-event surveying once audiences or visitors are regularly returning.

REGISTER: INDIGO CULTURE RESTART SURVEYS