Tour Booking Workshop (ITC)

Trainer and tour booker Mark Makin will guide you through the particular set of skills and specialist knowledge that you need to successfully book a UK tour.

Mark will share his own experiences of the industry as he uses case studies to guide you through the process of booking and managing a tour. Participants are encouraged to share their knowledge and ask questions about their situations. Course notes and reference materials are provided.

By the end of the session, you will:

• Organise a realistic tour schedule and budget
• Present your company and show it to potential bookers in the best light
• Understand the different financial and contractual deal options
• Start building relationships with suitable venues for your work
• ‘Selling’ your shows to programmers effectively
• Develop systems for contracting and managing tours
• Understand the basics of overseas tour booking