In 2022, Indigo ran the first Act Green survey – 77% of audiences said that “cultural organisations have a responsibility to influence society to make radical change to address the climate emergency”. Strong words.
Act Green is designed to help cultural organisations:
• Discover how different audience groups view the role of cultural organisations in tackling the climate crisis
• Develop impactful ways to communicate with different audience groups
• Shape strategies for how best to involve audiences in sustainability initiatives Since those 2022 results, Act Green findings have been used by organisations all across the UK to influence their sustainability strategies.
This year’s survey was sent out by 87 cultural organisations across the UK and generated more than 17,000 responses.
Join Katy Raines and Flo Carr to reveal the results of this year’s Act Green survey. Find out how audience and visitor attitudes towards the climate emergency – and the role of cultural organisations in tackling it – are changing.
