Effective digital fundraising strategies: raise more online with your existing resources
Hosted by Stephanie Clark, Head of Strategy and Consulting
Substrakt presents some practically focused training on how to raise more funds through existing digital tools.
Why do I need to know this?
Increasing financial pressure on the arts and cultural sector means that organisations need to work harder than ever to generate philanthropic income.
When it comes to digital fundraising, arts and cultural organisations are typically less active than more ‘traditional’ registered charities. But with online giving at an all time high, it makes sense to evaluate your current fundraising strategy in order to maximise your organisation’s potential for raising money from your online audiences and customers.
‘Passive’ online income can have a serious impact on your fundraising targets when approached strategically. Find out how you can be encouraging more users to make donations.
By optimising their purchase path, one Substrakt client achieved an incredible rise in ticket top ups, raising more for their education activity than ever before.
“In 2022, we received more add-on donations than any previous year (and a 243% increase over 2021).”
Find out how you can be encouraging more users to make donations.
What can I expect?
During the event, we’ll be taking you through a series of presentations and interactive exercises covering:
- Understanding online behaviours and how to optimise digital giving journeys.
- The fundamentals of creating successful digital fundraising content that not only has the power to engage but most importantly to convert donors.
- How to effectively incorporate digital into your fundraising strategy by using the tools and the teams currently at your disposal.
We’ll finish the day off by reflecting on our learnings with some drinks.
Who is this for?
Senior Managers and Heads Of Department with responsibility for creating and implementing fundraising strategies for arts and cultural organisations.
This event will officially launch the Substrakt Studio – our brand new consultancy service that offers advice and guidance on all things digital through events, training and resources
