Drawing upon the very latest Cultural Participation Monitor survey responses from early November, join us as we delve into a whole-population picture of the effects of Covid on cultural audiences, in terms of activity before, during and beyond the ongoing pandemic. As we approach Winter, this data offers a vital insight into current audience motivations and ways to adapt during, what is still for many, an uncertain period.
The Cultural Participation Monitor is The Audience Agency’s nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities. By comparing data collected periodically over the past 18 months, we are able to see shifts in attitude and engagement of audiences and determine how cultural organisations may respond.
The large volume of data collected through the latest wave of the survey means that we are also now able to examine responses in further detail, including breaking down responses by Audience Spectrum types.
What you will learn:
- How Covid has affected different groups differently
- What audiences now feel about digital engagement and how it fits into their future attendance plans
- Which groups are more or less likely to return to in-person attendance – and what they say will affect their return.
Who:
This session will be of particular interest to senior leaders and those who need an overview of sector trends – including senior marketers, programmers, fundraisers – along with anyone interested in how the pandemic has and will continue to affect cultural audiences.
Facilitator:
Oliver Mantell, Director of Evidence and Insight at The Audience Agency.
