Insights Alliance and pointOne present the key findings from a piece of joint cultural audience sentiment research, looking at the role of organisations in tackling the climate crisis.
ACT GREEN NATIONWIDE SURVEY
The webinar is based on results from the Act Green survey which has so far gathered over 13,000 responses from cultural attendees at over 60 venues within the UK.
The survey aims were to:
- Understand the ways in which audiences think cultural organisations should be contributing to the climate crisis.
- Discover how different audience groups view the role of organisations.
- Develop impactful ways to communicate with different audience groups and improve audience engagement with sustainability.
- Shape strategies for how best to involve audiences in sustainability initiatives.
The Insights Alliance is a group of three prominent UK consultancies – Indigo Ltd, Baker Richards and One Further – who are working together to help the cultural sector gather essential audience insight to support recovery and growth since Covid.
Following Indigo’s After the Interval, the Insights Alliance worked together to deliver the Culture Restart Toolkit and two waves of Missing Audiences research. The Insights Alliance exists to move beyond data, information and interest, and into actionable insight.
