Universal Analytics is soon to be a distant memory. With the sunset deadline fast approaching (1st July, people) many organisations are still getting to grips with what the switch to GA4 will mean for them.
The good news is that as long as you’re set up with a GA4 account, you’ll automatically be collecting invaluable user insights. Where this data actually lives in GA4 however, isn’t quite as straightforward.
10 years have passed since Google Universal Analytics launched, so it’s no surprise that Google Analytics looks and operates differently. To help ease this transition, our Technical Web Analyst Theo Jorcke will be delivering a beginners guide to GA4 and highlighting what’s changed.
He’ll be showing you how to find key information, explaining unfamiliar terminology and showcasing GA4’s brand-new features. All attendees will also receive a handy GA4 user guide for future reference.
