Trainer and tour booker Mark Makin will guide you through the particular set of skills and specialist knowledge that you need to successfully book a UK tour.
Mark will share his own experiences of the industry as he uses case studies to guide you through the process of booking and managing a tour. Participants are encouraged to share their knowledge and ask questions about their situations. Course notes and reference materials are provided.
By the end of the session, you will:
- Organise a realistic tour schedule and budget
- Present your company and show it to potential bookers in the best light
- Understand the different financial and contractual deal options
- Start building relationships with suitable venues for your work
- ‘Selling’ your shows to programmers effectively
- Develop systems for contracting and managing tours
- Understand the basics of overseas tour booking
Suitable For:
This course is aimed at those both new and established who are responsible for tour booking. Though it starts with basic principles, it will also be helpful to those wishing to refresh their knowledge and improve their skills. This course applies to both theatre and dance companies.
