SO Festival continues to develop itself as the most exciting, innovative and accessible outdoor arts festival in the UK. SO will promote and present the best festival arts and entertainment, bringing new audiences and creating new opportunities and experiences for the people of East Lindsey and beyond.
East Lindsey District Council in partnership with Arts Council England, launched a summer festival in Skegness in 2009, called SO.
The title 'SO' comes from the famous 1908 John Hassall poster which features the town's Jolly Fisherman dancing along the beach with the slogan of 'Skegness is SO Bracing'.
Since 2009, the festival has received significant investment from East Lindsey District Council and support from Arts Council England and now has established itself as the regions leading outdoor cultural festival with audiences of all ages that want to see stunning performances.
From 1 January 2015, SO Festival has been organised by Magna Vitae. Magna Vitae is a partner to East Lindsey District Council which provide significant support for the work we do.